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Contact: Ryan Ozimek
(202) 585-0239
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FOR IMMEDIATE RELEASE
February 2, 2004
WASHINGTON
- In an article published today in Executive Update Magazine, PICnet
CEO Ryan Ozimek outlined a strategy for associations to better
communicate with their members by using new Internet-based technologies
that go beyond their Web site. The "age of the Web" is certainly not
over, says Ozimek, but new tools can give associations an added
communications channel.
Below is an excerpt of his article.
Look Ma', No Web!
For
many associations, their Web site is the only way they digitally
communicate with the public. As the Web has matured over the last five
years, however, it has become more difficult to effectively use a
static Web site as a promotional tool. Web users have become more
sophisticated. Marketers and hackers continue to frustrate users with
pop-up ads, spam, and viruses. It's time to revamp your association's
digital strategy.
By Tracy Krughoff and Ryan Ozimek
The
Web is a critical mass-marketing channel for associations. Target
audiences expect a virtual medium they can access to learn about an
organization. However, as Web usage has advanced and increased, the
public has become inundated with information. To rise above the noise,
associations must develop a marketing strategy that combines their Web
sites with other messaging techniques to reach current and future
members.
Many associations have invested greatly in building the
"über-Web site." While some technologists believe the Web is the
number-one digital tool — and in many ways it is — it is vitally
important to have a wide variety of tools to help promote your
organization.
This story can be read in its entirety here.
About PICnet
PICnet,
Inc. empowers the missions of non-profit, government, and international
organizations through technology. Based in Washington, DC, PICnet was
founded in 1999 to provide Web design, application and database
development, Web hosting, technology strategy, and network support to
the public service sector.
To learn more about PICnet, visit us on the Web at www.picnet.net.
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